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About Us

Made in Denmark in a zero-plastic-waste factory, Plus-Plus inspires creative play for toddlers, children and even kidults.

An award winning STEM construction toy, it supports the development of fine motor skills, creativity, focus and patience through hands-on play.

With its clever one-shaped design (available in two sizes), every piece interlocks seamlessly, unlocking endless possibilities. Build flat 2D designs or bring ideas to life in 3D, all from a single, versatile element.

Play, learn and grow together.

One Shape. Endless Possibilities.

We care about sustainability

All our energy comes from renewable sources at both our factory and headquarters.

Every Plus-Plus product is made in our own factory in Holbæk, Denmark, powered by 100% green wind energy.

Our production process is completely waste-free, with all excess plastic re-ground and reused in new pieces.

Plus-Plus elements are made from food-approved PE, while our tubes are produced from food-approved PETG, and both our products and packaging are fully recyclable.

One Shape - Endless Possibilities

Plus-Plus features a clever, one-shape design (available in two sizes) where every piece interlocks seamlessly to create fun, imaginative 2D and 3D builds. With just a single repeated element, the possibilities are endless, whatever you can imagine, you can create.

Plus-Plus comes in two sizes to suit different age groups: the regular size is ideal for kids aged 5-12 (and kidults, it's seriously addictive), while Plus-Plus BIG is perfectly suited for little hands aged 1-5.

No harmful materials in our products

Plus-Plus® is continuously tested and meets stringent international safety standards, including EU toy regulations EN 71-1, EN 71-2 and EN 71-3, as well as REACH compliance. It also fulfils North American safety requirements, including ASTM and CPSIA.

Plus-Plus® is free from phthalates, PVC and BPA, with clear documentation confirming its phthalate-free status. Both the product and its packaging are completely PVC-free, ensuring a safety choice for play and peace of mind.